Millennials and Gen Z in smaller towns are influencing fashion, music and social behaviours across India as digital access expands and regional identity...
Founders from smaller cities often hold deep local market knowledge but face hurdles when expanding to a national level. Understanding how to convert...
The business case for investing in content creation ecosystems outside metro India is strengthening as demand for regional content rises, digital adoption deepens...
Opportunities in Tier 2 and Tier 3 cities for back office tech, GCCs and digital services are expanding rapidly as companies look for...
India Israel collaboration in med tech and cyber is accelerating startup opportunities by combining India’s scale and engineering talent with Israel’s strengths in...
Indian startups raised approximately US$171 million this week, marking a clear uptick in funding activity after a sustained stretch of caution. This figure...
Local culture and regional languages are becoming essential elements in new web series created for non metro India as streaming platforms expand into...
Celebrity tours and film promotions are increasingly focused on smaller cities as filmmakers recognise their growing box office influence, expanding theatre penetration and...
OTT marketing strategies are undergoing a clear transformation as Tier 2 viewers emerge as the primary growth engine for streaming platforms. The main...
Regional web series are becoming one of the strongest growth drivers for streaming platforms in Tier 2 markets as local audiences look for...
