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Business

How state level MoUs help build startup ecosystems beyond the metro triangle

State level MoUs signed by governments like Andhra Pradesh are becoming powerful tools for building startup ecosystems outside the metro triangle of Bengaluru,...

Business

How Karnataka’s IT/BT policy creates new opportunities for Tier 2 and Tier 3 entrepreneurs

Incentives under Karnataka’s IT BT policy are increasingly targeting Tier 2 and Tier 3 cities, creating a structured pathway for local entrepreneurs to...

Markets

Herbal startup from Prayagraj enters International Trade Fair spotlight

A herbal startup from Prayagraj heading to the International Trade Fair reflects a growing shift where smaller city MSMEs pursue global exposure, new...

Business

A surge in IPO exits and what it means for investors and Tier 2 startup ecosystems

The surge in IPO exits from Indian startups signals a maturing market where founders, early employees and investors finally gain liquidity, while Tier...

Entertainment

Which social media driven influencers are shaping OTT choices in Tier 2 and 3 cities

A new youth survey shows that social media driven influencers and local digital creators are increasingly shaping OTT viewership in Tier 2 and...

Entertainment

How streaming rights shape access and pricing in Tier 2 cities

Streaming rights for major films influence access, pricing and the regional language burden felt most sharply in Tier 2 cities, where OTT has...

Entertainment

How national level releases shape Tier 2 art house cinema responses

National level releases and major sequels often dominate screens, but their arrival triggers a distinct circular economy of fandom in Tier 2 art...

Entertainment

Does the new period thriller Kaantha resonate with youth in smaller towns

The new period thriller Kaantha starring Rana Daggubati and Dulquer Salmaan is generating strong interest, but the key question is whether the film...

Entertainment

Regional language OTT content rises across smaller Indian cities and why it matters for Tier 2 audiences

Regional language OTT content is gaining steady ground in smaller Indian cities as viewers shift toward stories told in their own languages, cultural...

Entertainment

What the November 14 OTT drop list tells us — 7 new films/shows that matter beyond metros

The OTT drop list for November 14 signals the main keyword “October 14 OTT releases” and reveals how streaming platforms are targeting audiences...

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