India’s relationship with nutrition is changing. Growing awareness around preventive health, personalised diets and lifestyle management is creating more space for nutrition professionals and digital services built around them. At the same time, consumers are becoming more comfortable using technology to monitor and manage different aspects of their health.
The numbers point to a market that is moving beyond traditional consultations. According to Grand View Research, India’s digital dietitians market generated an estimated $70.3 million in revenue in 2024 and is projected to reach $173.4 million by 2030. The market is expected to grow at a compound annual growth rate of 16.2 percent between 2025 and 2030, with platforms identified as the fastest growing component during the forecast period. (Grand View Research)
Consumer behaviour is moving in the same direction. NielsenIQ’s 2025 India health and wellness findings reported that 53 percent of Indian consumers proactively take steps to improve their health and wellness. The report also found that 56 percent had already purchased wearable devices, showing how technology is becoming part of everyday health management for a growing section of consumers. (NIQ)
As this shift continues, the technology opportunity in nutrition is not limited to consumer facing applications. There is also a growing need for better tools on the professional side.
Nutrition professionals increasingly have to manage more than the consultation itself. Client information, personalised meal plans, revisions, food and ingredient information, follow ups and plan sharing all form part of the service they provide. Yet these activities are often handled using a mix of spreadsheets, documents, messaging applications and other disconnected tools.
This creates a gap between the digital experience consumers are beginning to expect and the systems professionals use to deliver that experience.
Naurist, developed by OpenUI®, a product focused technology company, is entering this space with a digital practice management platform built around the day to day requirements of nutrition professionals.
The platform brings together several parts of the nutrition workflow, including client management, meal plan creation and management, structured dish and ingredient information and digital plan sharing. The aim is to give professionals a single place to manage the recurring work involved in delivering personalised nutrition services.
The timing is important. As digital nutrition services become more established, the expectations around the professional experience are likely to change as well. Consumers may increasingly expect quicker communication, accessible meal plans and a more organised digital journey, while professionals need systems that can support these expectations without adding more administrative work.
For nutrition professionals, this does not necessarily mean replacing existing ways of working overnight. The more immediate opportunity is to reduce the amount of routine work required to keep a practice organised.
A meal plan may need to be adjusted after a consultation. A client’s information may need to be updated. Ingredients may need to be checked while preparing a recommendation. A revised plan may then need to be shared with the client. When these tasks are spread across multiple tools, the process can become unnecessarily time consuming.
Naurist is designed around these practical requirements rather than treating digital nutrition as only a consumer technology problem.
The broader market also suggests that the opportunity is moving beyond simply putting consultations online. As the digital dietitians market grows, platforms that support the professionals delivering these services will have a role to play in making digital nutrition more organised and sustainable.
For Naurist, the focus is on this professional layer of the market. By bringing core practice workflows into one platform, it aims to give nutrition professionals a simpler way to manage their work as the industry becomes increasingly digital.
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