India now has 1.97 lakh startups officially recognised by Department for Promotion of Industry and Internal Trade (DPIIT), marking a milestone for the...
Local dialects and authentic settings in regional films and web series are giving them a significant edge in smaller city markets, where audiences...
Television vs OTT remains a major content debate for 2026 as platforms expand rapidly across India, but TV serials continue to hold relevance...
Small town love stories are reshaping how OTT platforms portray romance, marking a shift away from glossy metro centric narratives toward grounded, culturally...
Small town crime dramas are drawing large audiences in 2025 as viewers gravitate toward local realism, grounded storytelling and characters shaped by regional...
Regional series set in Tier-2 cities are gaining traction on OTT platforms as audiences embrace stories rooted in local culture, language and everyday...
Amazon’s expansion of micro fulfillment centers reflects a surge in quick commerce demand across Indian cities, raising the possibility that Tier 2 markets...
Cyclone Ditwah’s passage over Tamil Nadu, Andhra Pradesh and parts of Kerala has led to precautionary school holidays and mounting stress on rural...
The record low rupee has created significant budget pressures for small businesses and households in Tier 2 India, with the currency slide amplifying...
Record low voter turnout in the Besa municipal council’s poll debut has raised questions about youth apathy in smaller cities, highlighting how first...
