State startup policy check in has become essential as governments redesign schemes to support founders outside major metros. With incentives expanding, non metro...
Tier 2 towns are becoming micro startup hubs as entrepreneurs tap infrastructure upgrades, expanding talent pools and strong cost advantages. This shift is...
Indian VCs shifting to deep tech is reshaping how capital flows into early stage companies, especially in non metro hubs. As investors prioritise...
Indian startups winning global beauty-tech programmes show how innovation from smaller cities and non-metro founders can challenge global giants. The success of Sravathi...
Behind the scenes of a web series reveals how budget decisions, location choices and Tier 3 talent pools are reshaping the creative economy....
Binge watching habits in smaller cities are reshaping OTT strategy as platforms see faster growth, longer viewing hours and different content choices in...
The changing face of celebrity in India reflects a major shift as Tier 2 actors and influencers push content beyond Mumbai and Delhi....
Regional cinema rise is reshaping the Indian entertainment industry as non metro audiences drive box office numbers, OTT viewership and content direction. Their...
The viral kids dancing to Kali Activa in small town India show how regional music, youth identity and social media habits are reshaping...
The launch of The Family Man Season 3 signals a shift in India’s OTT landscape as platforms compete for regional audiences, deeper engagement...
