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Economy

Startup ecosystems beyond Bengaluru and Hyderabad and the rise of returning tech talent in Mangaluru and other tier 2 cities

Startup ecosystems outside Bengaluru and Hyderabad are strengthening as returning tech talent fuels new ventures in Mangaluru and other tier 2 cities. Lower...

Business

Auto sales boom in Punjab’s rural and semi urban belts and what it means for financing, servicing and small town entrepreneurs

The auto sales boom in Punjab’s rural and semi urban belts signals a major shift in demand outside metros. Rising incomes, strong festive...

Tech

Why agritech and climate tech startups from smaller cities are gaining traction in India

Agritech and climate tech startups from smaller cities are gaining traction as India’s innovation ecosystem broadens beyond metros. Strong local problem statements, lower...

Economy

How a global chip-maker’s India R&D push signals opportunities for tier-2 engineering towns

The R&D expansion by Marvell Technology in India is a clear signal of rising deep-tech investment and presents a fresh opportunity map for...

Tech

How deep-tech funding rising is positioning startups in smaller cities

With deep-tech funding rising and national schemes such as the Fund of Funds increasing capital, startups in smaller cities are rethinking strategy. They...

Entertainment

Behind the scenes of a female led web series and how production choices reflect evolving viewer tastes

Female led web series are shaping a new creative direction in Indian streaming. With productions like the upcoming Call Me Bae Season 2,...

Entertainment

Regional languages and OTT: which tier 2 markets are unlocking first and why it matters for content makers

Regional language growth on OTT platforms is accelerating fastest in several tier 2 cities, creating new hotspots for streaming adoption. As these markets...

Economy

The rise of digital detox themes in Indian web shows and why youth outside metros care

Digital detox themes in Indian web shows are gaining momentum, and titles like Thode Door Thode Paas reflect this shift. The growing interest...

Economy

From big city to smaller town: how local influencers in tier-2 cities are shaping content consumption of web series

Local influencers in tier-2 cities are now shaping how web series are discovered, discussed and consumed across India. Their regional appeal, relatable content...

Entertainment

What the November 2025 OTT release rush means for tier-2 towns’ audiences

The November 2025 OTT release rush, anchored by titles such as The Family Man Season 3, signals a turning point for digital entertainment...

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