OTT platforms in India are experiencing a noticeable shift in streaming behaviour, with first time users from smaller towns becoming a significant growth...
Post festival cinema performance in Tier 2 multiplexes has become a key indicator of how holiday season releases will fare across India. After...
OTT consumption in smaller cities is rising steadily, and regional language web series are becoming major drivers of this shift. As Tier 2...
A major police reshuffle in West Bengal signals a shift in how the state plans to manage civic safety, law and order and...
The National Gopal Ratna Awards 2025 highlight the livestock economy at a time when rural dairy farmers in Uttar Pradesh, Maharashtra and smaller...
Cyclone warnings near the Bay of Bengal have triggered fresh concerns for inland Tier 2 towns that supply a large share of migrant...
Short summary paragraphThe new national water restoration drive could reshape water security in small and mid-size cities facing water stress. As India braces...
Domestic tourism in India has expanded sharply over the past two years, and the surge is particularly visible in smaller cities across Madhya...
The return of thrift shopping, upcycling and second hand fashion is transforming wardrobes among budget conscious youth in smaller cities. The main keyword...
The rise of smart casual culture in India’s mid sized cities reflects a shift in how young people blend traditional roots with global...
