A new wave of founders from Tier 2 towns is scaling nationally across sectors from advertising to pet care, showcasing how small city...
The rupee at record lows has created both risk and opportunity for exporters and MSMEs, particularly in small town India where businesses operate...
The quick commerce boom is accelerating as Amazon scales its micro fulfillment centers at an aggressive pace, reportedly opening around two MFCs per...
India now has 1.97 lakh startups officially recognised by Department for Promotion of Industry and Internal Trade (DPIIT), marking a milestone for the...
Local dialects and authentic settings in regional films and web series are giving them a significant edge in smaller city markets, where audiences...
Television vs OTT remains a major content debate for 2026 as platforms expand rapidly across India, but TV serials continue to hold relevance...
Small town love stories are reshaping how OTT platforms portray romance, marking a shift away from glossy metro centric narratives toward grounded, culturally...
Small town crime dramas are drawing large audiences in 2025 as viewers gravitate toward local realism, grounded storytelling and characters shaped by regional...
Regional series set in Tier-2 cities are gaining traction on OTT platforms as audiences embrace stories rooted in local culture, language and everyday...
Amazon’s expansion of micro fulfillment centers reflects a surge in quick commerce demand across Indian cities, raising the possibility that Tier 2 markets...
