Short summary paragraphThe launch of SCREENXX Summit & Awards 2025 underscores that digital-video viewership across India has entered a new growth phase. As...
The political moves in states like Bihar have triggered renewed focus on governance reforms and law and order measures at the state level,...
The new labour laws are reshaping work conditions across India and their impact on gig workers and contract staff in smaller towns is...
Short summary paragraphNew steel import tariffs being considered by the government could significantly change the cost structure for MSME and regional exporters in...
With India’s GDP expected to grow around 6.5–7.6 percent in FY26, mid-size cities stand to see a boost in job creation and consumer...
The Industrial Relations Code 2025, now in force nationwide, introduces major changes — from minimum wages and formal contracts to social security and...
The finding that 83 percent of Indian Gen Z now identify as content creators signals a major behavioural and economic shift, especially for...
Hindi language web series set in small town India have become influential cultural markers because they reflect the real aspirational shifts among young...
The Indian regional wave is reshaping OTT viewing patterns as shows rooted in Tier 2 culture gain strong traction. Platforms are realising that...
This month’s lineup of OTT releases is attracting significant viewership in smaller towns across India, where audiences are increasingly engaging with digital content...
