For many Indian women, shopping for ethnic wear comes with a familiar disappointment. The print is beautiful, the price is right, and then the size chart stops at XXL. Larger sizes, when they exist, are often limited to plain, shapeless designs.
The Jaipur Studio, a Jaipur-based women’s ethnic wear brand, is taking a different approach. Many of its kurta sets, dupatta sets and co-ords are offered from size M-38 all the way to 9XL-58, in the same craft-led designs as the rest of its range.
The same designs, in more sizes
The key difference is that plus-size customers aren’t given a separate, simplified range. Hand block prints, Ajrakh, Bandhani, Kalamkari and hand embroidery appear across sizes, so a woman wearing a 54 can choose the same festive dupatta set or everyday co-ord as someone wearing a M-38.
The brand also has a dedicated plus-size ethnic wear section, and a shop-by-size option that filters the full catalogue to a shopper’s measurement. That saves the frustration of falling for a design only to find it isn’t available.
Designed around comfort
Inclusive sizing only works if the fit and fabric work too. The Jaipur Studio leans on breathable natural fabrics like cotton, mul cotton, muslin and Kota Doria, which stay comfortable through long days. Silhouettes such as A-line kurtas, straight pant sets and Angrakha styles are cut to sit well across body types.

Listening to customers
The brand says it keeps expanding size options in popular styles, including Bandhani and Angrakha sets, based on customer feedback. Its website shows more than 1,400 customer reviews, many of which mention fit and comfort.
Tips for buying plus-size ethnic wear online
- Measure, don’t guess. Compare your bust, waist and hip measurements with each product’s size chart.
- Choose fabrics with natural ease. Cotton and mul cotton drape gently and breathe well.
- Pick flattering cuts. A-line and Angrakha styles are comfortable and easy to move in.
- Check exchange policies. Buy from brands that make exchanges simple in case the fit needs adjusting.
Why it matters
Ethnic wear is part of nearly every Indian celebration, workday and family gathering. When a brand offers its best designs in every size, it sends a simple message: every woman deserves to wear Jaipur’s craft. The Jaipur Studio is one of the labels showing how that can be done.
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