TV serials are witnessing a strong resurgence in rural India even as OTT platforms continue to grow. Limited digital access, cultural familiarity, and...
Regional OTT content is seeing rapid growth in India, with small-town stories gaining strong audience traction. As viewers move beyond mainstream narratives, platforms...
Mid-budget Bollywood films are regaining momentum at the box office, with strong support from Tier-2 and Tier-3 audiences. Changing viewer preferences, ticket pricing,...
Maharashtra’s new transport rules are set to influence daily commuting patterns in non-metro cities. Changes around enforcement, safety compliance, and vehicle regulations are...
Gujarat’s textile sector is showing clear signs of recovery, with Surat and Rajkot leading export growth after a period of slowdown. Improved global...
Bihar’s push to digitise land records is changing how property transactions happen in smaller cities. By improving transparency and access to ownership data,...
Water scarcity in Vidarbha is becoming a growing concern as the region approaches peak summer. Falling reservoir levels, uneven rainfall, and increasing demand...
Madhya Pradesh is expanding its rural tourism circuits to attract domestic and international travellers. With a focus on heritage villages, eco-tourism, and cultural...
Uttar Pradesh’s new industrial clusters policy is aimed at boosting manufacturing and local enterprise across smaller cities. By improving infrastructure and offering targeted...
Nagpur is witnessing a sharp rise in electric vehicle adoption, reflecting a broader shift across Tier-2 cities in India. Lower running costs, policy...
