Tript Store has announced its entry into the cannabis wellness segment through a partnership with Cannazo India, marking a significant expansion beyond its established presence in India’s smoking accessories market.
Founded by NMIMS graduates from the 2018–2020 batch, Tript Store has built a strong reputation in the premium smoking accessories category by offering design-focused products tailored to modern consumers. The company currently serves customers through a combination of direct-to-consumer channels, marketplaces, and retail partnerships.
As part of the expansion, Tript will introduce a range of AYUSH-approved cannabis wellness products under the Cannazo India partnership. The portfolio includes cannabis-infused gummies, wellness oils, and hemp-derived products designed to address lifestyle wellness needs such as relaxation, stress management, sleep support, and overall well-being.
The launch comes amid growing momentum in India’s cannabis wellness sector, driven by increased awareness of plant-based wellness solutions, greater acceptance of Ayurvedic alternatives, and evolving regulatory frameworks.
The founders believe the category presents a substantial long-term opportunity.
“India is witnessing a major shift in consumer behavior. People are becoming more open to alternative wellness formats and are actively exploring natural solutions for everyday lifestyle concerns. We believe cannabis wellness, when backed by Ayurveda and regulatory compliance, has massive potential in the Indian market.”
Tript has spent the last several years building a strong omnichannel presence across digital platforms such as Amazon and Flipkart while simultaneously expanding into offline retail. The company now reaches consumers through multiple touchpoints across the country.
Its growth has been fueled by community-driven engagement, digital-first marketing initiatives, and a focus on making products accessible to a wider audience. The increasing popularity of hemp-based wellness formats and stress-relief gummies reflects broader shifts in consumer preferences.
Looking ahead, the company plans to continue investing in product innovation, retail expansion, and international opportunities. Discussions with venture capital firms and strategic investors are currently underway as Tript explores fundraising options to support future growth.
Industry stakeholders expect cannabis-based wellness products rooted in Ayurveda to emerge as one of the most dynamic consumer categories over the coming years.
Tript Store’s expansion into cannabis wellness highlights the broader evolution taking place across India’s wellness and alternative lifestyle ecosystem.
Leave a comment